Google’s “remarketing” increases creep-factor for surfers

With remarketing, Google introduced a service that lets homepage owners reach out to visitors even after they have left the website. For the average user, this will be somewhat creepy. He’s accustomed to see ads relating to the content of the page he just looks at. That’s a perfectly natural thing. But then he’s for example looking at a car-review page and sees an ad for the obscure italian town he was interested in 3 weeks ago. Technically, the remarketing feature works by letting homepage owners, say a ticketing company, insert tracking code into their pages, every visitor on those pages gets served a cookie by Google.
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