KPI Archives | Crealytics

Basics to Brilliant: Futureproofing eCommerce with CLV bidding

Ideas and best practices move fast in search marketing. Yet one boasts some serious staying power. Customer Lifetime Value (CLV) remains the best metric to understand the overall impact of your performance advertising campaigns. If you don’t already, CLV should be the KPI you aspire to as a retailer. Optimizing paid search campaigns for CLV […]

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5 of the Most Critical Key Performance Indicators in eCommerce

You can’t improve what you don’t measure. For eCommerce companies, having a strong understanding of your internal metrics can help you spot issues early, as well as identify areas for improvement. But tracking data is only helpful if you track the right metrics. Of course, you’ll find an unending number of metrics out there. However,

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Basics to Brilliant: Futureproofing eCommerce with CLV bidding

5 of the Most Critical Key Performance Indicators in eCommerce

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