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Google’s search ads increase brand awarness

Have you ever thought of AdWords search ads as a tool to drive brand awareness? Me neither. But a new meta-study by Google and Ipsos MediaCT shows the opposite: according to 61 studies across 12 verticals, search ads lift brand awareness by an average … Continue reading

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The Profit-Driven Marketer: Google finally sets a new standard for performance

“Finally!” was my first thought when I read Google’s Inside AdWords post about “The Profit-Driven Marketer” yesterday. “Right now, digital marketers are standing at the crossroads between opportunity and challenge. The C-suite wants more accountability for the marketing spend, but at the … Continue reading

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5 Suggestions for an Ideal AdWords Campaign Structure

Did you know that a fine-grained campaign structure is a prerequisite for high-performance ad copy and campaigns, yielding higher CTR, improving allover campaign quality and efficiency? No? Unfortunately, the impact of creating a consistent and useful campaign structure is still … Continue reading

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Dynamic Search Ads: Bid Simulator now available

As reported by Search Engine Land, Google AdWords’ Bid Simulator is now available for Dynamic Search Ads. For those who don’t know the Bid Simulator: it helps you to see how “different bids could have affected your ad performance over … Continue reading

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Applying distributional measures in the PPC

The tasks of a PPC manager are manifold. It starts with setting up AdWords account, analyzing the performance, monitoring and optimizing by using search query reports to convert potential growth into real growth by adding keywords to the account. Therefore, the … Continue reading

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How to get the hourly click and conversion data in Google AdWords

Did you ever wonder how your AdWords campaign is performing right now compared to yesterday’s performance at the same time? Or did you want to know how your performance changed in the last 12 hours after you uploaded a major … Continue reading

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Google upgrades Keyword Planner

About a year ago Google launched the Keyword Planner (caution: German only): a combination of the Keyword Tool and Traffic Estimator – and a powerful and important tool for advertiser. Now AdWords added some new features to it. The new additions, … Continue reading

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AdWords match type cannibalization – How bad is the impact in fact?

Ever since 2010, a lot has been written about PPC keywords cannibalizing one another. As the term “cannibalization” suggests, this Google AdWords behavior of deciding which keyword to trigger is considered dangerous for your PPC campaign. But is it really … Continue reading

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Google Reveals Upcoming AdWords Features & Management Tools

The latest AdWords updates were announced by Google on Tuesday at the AdWords Performance Forum, and they’re indeed promising.  Mobile app ads Mobile app ads was of course topic number one, with “Shiny appy AdWords” as tag line, thanks for the song stuck in … Continue reading