Permalink

Weather based bid management – is the AdWords EPC correlated with the weather?

In the last one or two years, quite a few digital marketing agencies got specialized in weather-based marketing strategies. Google itself offers an AdWords script that helps you to adjust your bids automatically to the weather. But should the weather really … Continue reading

Permalink

The Profit-Driven Marketer: Google finally sets a new standard for performance

“Finally!” was my first thought when I read Google’s Inside AdWords post about “The Profit-Driven Marketer” yesterday. “Right now, digital marketers are standing at the crossroads between opportunity and challenge. The C-suite wants more accountability for the marketing spend, but at the … Continue reading

Permalink

5 Suggestions for an Ideal AdWords Campaign Structure

Did you know that a fine-grained campaign structure is a prerequisite for high-performance ad copy and campaigns, yielding higher CTR, improving allover campaign quality and efficiency? No? Unfortunately, the impact of creating a consistent and useful campaign structure is still … Continue reading

Permalink

Applying distributional measures in the PPC

The tasks of a PPC manager are manifold. It starts with setting up AdWords account, analyzing the performance, monitoring and optimizing by using search query reports to convert potential growth into real growth by adding keywords to the account. Therefore, the … Continue reading

Permalink

Google upgrades Keyword Planner

About a year ago Google launched the Keyword Planner (caution: German only): a combination of the Keyword Tool and Traffic Estimator – and a powerful and important tool for advertiser. Now AdWords added some new features to it. The new additions, … Continue reading