Criteo Acquires Semantic Ad Tech Company DataPop and Thereby Gaines Access to the U.S. Market

About a week ago, retargeting specialist Criteo announced the acquisition of L.A.-based DataPop. Just like crealytics, the 40-strong ad tech start-up DataPop leverages a semantic technology to automatically create search ads.  Continue reading »


New in AdWords: Call-only Ads Make Mobile Marketers Happy

As Search Engine Land has reported and Google has now officially confirmed, there is a new ad format in AdWords. These so-called “Call-only” ads allow standard text ads to be displayed with phone numbers. Google is not only making its mobile-friendly marketers happy: according to a Google study, 70% of mobile surfers call companies directly from search results.

Call-Only Ad


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Structuring AdWords Campaigns Successfully: The Potential of Semantic Attributes

For PPC managers, regularly analyzing keywords is decisively important when it comes to monitoring and directing AdWords accounts. However, due to the typically enormous volume of keywords, this can become especially tedious. When the goal is to figure out which “type” of keyword should be added, deleted, or modified, it’s only a matter of time before the limits are reached and performance has to be evaluated on a higher aggregation level, such as the AdGroup or campaign level.  Continue reading »


RLSA For Google Shopping Released

Highly-anticipated Remarketing for PLA rolled out across all AdWords accounts


Have you noticed the new remarketing feature in your Shopping campaigns?

Google hasn’t officially announced it yet, but it is there. You’ll find the Audiences tab of your Shopping campaign featuring the same remarketing options as for your text ad campaigns now:


Google silently snuck this out of beta, so we’re not sure if we should call it RLSA for Shopping, or PLA remarketing, or possibly RLPLA?

However, we’re very excited about remarketing for Shopping as we’ve been waiting for it ever since remarketing lists for search ads have turned out to be one of the most efficient additions to AdWords we’d seen in a long time.

Are you going to start boosting your Shopping KPIs using remarketing right away? Or can you think of any reason not to?

New to RLSA? Don’t worry, we’ll post a complete guide to RLSA strategy here for you very soon, just make sure you keep in touch! 


crealytics Re-awarded With BVDW PPC Quality Certificate in 2015

SEA-Qualitätszertifikat des BVDWFor the fifth time in succession, we have received the PPC Quality Certificate of the Bundesverband Digitale Wirtschaft (BVDW) e.V. By conferring the seal, the focus group Search in the BVDW is attesting to our professional and serious approach at a high technological level.




„The PPC Quality Certificate is not just an important reference point for companies on the lookout for a professional provider. For us, it is a validation of our work. It shows that we offer high-quality services in conjunction with advanced technology in our premium-plus segment, thereby satisfying our customers”, exults Andreas Reiffen, founder and Managing Director of crealytics GmbH.

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Crealytics Amongst Technology Fast 500 in EMEA

EMEA 2014It’s only been a month since we ranked third at Deloitte Technology Fast 50 Awards and we’re still euphoric about it.

As a winner of the Technology Fast 50 Award in Germany, we were in the lucky position to automatically take part in the competition for Technology Fast 500 EMEA (Europe, the Middle East and Africa).

Yesterday we received the information by Deloitte that crealytics ranked 45th in the top 500 of the fastest growing technology companies in Europe, the Middle East and Africa. We prevailed against 455 companies from over 20 countries including Belgium, the Netherlands, Finland, Italy, UK, France, Germany and Turkey.

With a registered revenue growth of 43,202 percent, France’s WEEZEVENT secured first place in the 2014 Deloitte Technology Fast 500 EMEA program. It’s the third consecutive time that a French company has been the overall winner. Also included among the top 10 are five companies from Israel as well as Goodgame Studios and CeGaT GmbH, who ranked first and second in Germany’s Technology Fast 50 Awards.