It’s Monday and time for our weekly recap. Last week we excitedly learned about Pinterest’s buyable Pins and Google’s confirmation of its own buy-now button, as well as AdWords new feature of cross-campaign management.
Pinterest Announces Buyable Pins
Pinterest announced buyable Pins on its blog. The idea behind these buyable Pins: if visitors come across Pins they would consider purchasing, they now have the chance to immediately follow their buying desire by pressing a button. Pinterest’s main goal is to attract more brands for their online platform and to get brands to increase advertising budget. In contrast to Facebook, where users share past experience with their friends, Pinterest focuses on common future interest among like-minded people.
In cooperation with Stripes, Pinterest offers two payment options, credit card and Apple Pay. The company announced their buy buttons to be launched before the end of June, even for iPhones and iPads in the United States. Other countries are also to enjoy buyable Pins in the near future.
Google Confirms Imminent Launch of Buy Button
According to Seroundtable, Google recently confirmed the launch of its new SERP buy button of which rumours already have been circulating over the last weeks. At the Re/Code Code Conference, Google’s Chief Business Officer Omid Kordestani stated: “There’s going to be a buy button. It’s going to be imminent”. As Search Engine Land reports, Jerry Dischler, VP of Google Adwords, soothed the concerns of existing online retailer and assured that Google itself had no intentions to be a retailer. Rather, the new buy button was intended to boost mobile conversions with the help of Google’s information about its searchers. According to Dischler, Android devices are going to be the first to feature this new button, while he currently has no information on iOS devices. For the extended version of his interview at the SMX Advanced in Seattle, please click here.
AdWords Now Features Cross-Account Campaign Management
Last week, AdWords announced their new function for cross-account campaign management. Advertisers can now save a lot of time when it comes to changes in their campaigns across multiple accounts. For this purpose, AdWords added the feature “Campaigns” in the Manager Account Dashboard. Here you can carry out the same actions as you previously only could on campaign level within an account: add columns, apply segments, set filters, updating daily budgets and enabling or pausing your campaigns across those accounts.
Not only did Google add features for campaign management, they also made improvements for cross-account reporting and navigation. While campaigns can be edited via the “Campaigns” tab, performance metrics across all of your managed accounts will be under “Accounts” > “Performance”.