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German court rules: shipping costs have to be displayed within Shopping ads

The district court Hamburg has ruled that ads on Google Shopping are violating the price regulation in Germany if they don’t display the exact shipping costs. A mouse-over won’t do! Google already sent out warnings to its advertisers to respect … Continue reading

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Google updates AdWords Editor and Shopping feed specifications

About 10 months ago, Google introduced Shopping campaigns to the PPC crowd. You all should know about Shopping campaigns by now, but just to remind you: Shopping campaigns display Product Listing Ads on Google Search, on Google search partner websites, and on … Continue reading

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$500 Million: Google expands Shopping Express nationwide

At the beginning of May we reported about Google’s announcement to expand Shopping Express – their same-day delivery service for local stores – to West Los Angeles and Manhattan. Yesterday, Recode reported that Google will invest another $500 million into … Continue reading

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Google’s search ads increase brand awarness

Have you ever thought of AdWords search ads as a tool to drive brand awareness? Me neither. But a new meta-study by Google and Ipsos MediaCT shows the opposite: according to 61 studies across 12 verticals, search ads lift brand awareness by an average … Continue reading