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Google introduces Callout extension for AdWords

On Wednesday, Google announced a new extension for AdWords: callouts. It basically let’s you ad extra text, e.g. detailed information about your products, services, etc., below your ad. Callouts are quite similar to sitelinks, offering additional information for the user and … Continue reading

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Product Listing Ads now with product ratings

Shoppers on Amazon love them: product ratings. They are one of the most important influencers on shoppers because people tend to trust other people’s opinion on products. That’s why a lot of retailers implement product ratings within their websites as … Continue reading

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Google introduces dynamic sitelinks to AdWords

For quite some time now, you can use ad extensions like seller ratings, reviews, locations, app extensions or sitelinks in Google AdWords to drive clicks and CTR. Some of them are generated automatically, some are not. Especially sitelinks are an popular extension. They come … Continue reading

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German court rules: shipping costs have to be displayed within Shopping ads

The district court Hamburg has ruled that ads on Google Shopping are violating the price regulation in Germany if they don’t display the exact shipping costs. A mouse-over won’t do! Google already sent out warnings to its advertisers to respect … Continue reading

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Google updates AdWords Editor and Shopping feed specifications

About 10 months ago, Google introduced Shopping campaigns to the PPC crowd. You all should know about Shopping campaigns by now, but just to remind you: Shopping campaigns display Product Listing Ads on Google Search, on Google search partner websites, and on … Continue reading