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Google introduces dynamic sitelinks to AdWords

For quite some time now, you can use ad extensions like seller ratings, reviews, locations, app extensions or sitelinks in Google AdWords to drive clicks and CTR. Some of them are generated automatically, some are not. Especially sitelinks are an popular extension. They come … Continue reading

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German court rules: shipping costs have to be displayed within Shopping ads

The district court Hamburg has ruled that ads on Google Shopping are violating the price regulation in Germany if they don’t display the exact shipping costs. A mouse-over won’t do! Google already sent out warnings to its advertisers to respect … Continue reading