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AdWords Wrap-Up: AdWords Editor 11, Countdown Widget and More

Just before Christmas, Google was working very hard and made us a present of several new AdWords features. I want to give you a short overview of all these shiny new things like the AdWords Editor 11, the countdown widget or custom columns. Continue reading “AdWords Wrap-Up: AdWords Editor 11, Countdown Widget and More” »

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Crealytics Amongst Technology Fast 500 in EMEA

EMEA 2014It’s only been a month since we ranked third at Deloitte Technology Fast 50 Awards and we’re still euphoric about it.

As a winner of the Technology Fast 50 Award in Germany, we were in the lucky position to automatically take part in the competition for Technology Fast 500 EMEA (Europe, the Middle East and Africa).

Yesterday we received the information by Deloitte that crealytics ranked 45th in the top 500 of the fastest growing technology companies in Europe, the Middle East and Africa. We prevailed against 455 companies from over 20 countries including Belgium, the Netherlands, Finland, Italy, UK, France, Germany and Turkey.

With a registered revenue growth of 43,202 percent, France’s WEEZEVENT secured first place in the 2014 Deloitte Technology Fast 500 EMEA program. It’s the third consecutive time that a French company has been the overall winner. Also included among the top 10 are five companies from Israel as well as Goodgame Studios and CeGaT GmbH, who ranked first and second in Germany’s Technology Fast 50 Awards.

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Most Satisfied Employees: Study by Kununu Ranks Crealytics in Third Place

kununu Top Company

Just a couple of weeks after we ranked third at the Deloitte Technology Fast 50 Awards, we have another reason to celebrate. Employer ranking platform “kununu” evaluated more than 12,000 ratings of 4,011 companies in marketing / advertisement / PR. The result of the study done for PR-Journal:
crealytics – with a rating of 4.13 (5 is the highest) – ranks third, only beaten by Gevekom GmbH (4.37) and Webguerillas GmbH (4.14).

In 2013, crealytics already reached second place in a similar study done by kununu for media paper Werben&Verkaufen. Back then, only Consense Communications GmbH had more satisfied employees.

crealytics, named „Top Company“ and „Open Company“, performs well or excellent in all categories, especially in terms of colleagueship, working atmosphere and image. For the study, kununu fell back on 46 ratings from former and current employees. In total, more than 100 employees are working for PPC specialist crealytics in London, Berlin and Passau.

We’re really happy about the good rating and try to keep up the good spirit!

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Did You Know About Google’s Best Practices?

Google Best Practice

Especially in the beginning, advertisers might have a few questions about AdWords and how to form a great foundation for high-quality paid search campaigns.

What can they do to answer these questions? They can surf the web, search on Google, ask experts and read blogs like ours. In addition, they can also use Google’s own Education area within the AdWords Help Center. As an elementary feature of it, the Best Practice Series includes great insights into the following areas:

  • Keywords & Targeting
  • Ads
  • Bidding
  • Process & Productivity
  •  Mobile
  • Shopping

Advertisers will find guides, checklists and videos about various topics such as “Creative That Clicks” or “Shape Up Your Shopping Campaigns”. All these contents are “based on Google’s internal data and vetted by the people that built AdWords.”

We suggest that you, even as a professional, have a look at it. It could be worthwhile.

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The most important criteria to look for in your professional PPC tracking solution

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The basis of PPC advertising is clean, reliable data. Profit maximisation is impossible if the click and conversion data are not as reliable as possible. This sounds ludicrously facile and self-explanatory. But as soon as you take a closer look, it is evident that collecting reliable data isn’t at all easy.

The process of identifying a suitable tracking solution is crucial for any company that heavily relies on PPC advertising. The following detailing may help you to identify the right solution for your company.

Continue reading “The most important criteria to look for in your professional PPC tracking solution” »

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Crealytics Ranked Third at This Year’s Deloitte Technology Fast 50 Awards

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What we already knew has been officially confirmed by Deloitte: crealytics is one of the fastest growing technology companies in Germany.

Our Head of Campaign Management Torsten travelled to Hamburg yesterday to attend the Deloitte Technology Fast 50 award show and to accept the award for third place!

Continue reading “Crealytics Ranked Third at This Year’s Deloitte Technology Fast 50 Awards” »

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Shopping Without Borders – A Recap of This Year’s NEOCOM

NEOCOM2014

This year’s NEOCOM (October 29th and 30th) took place under the motto “Internationalization strategies – how to win millennial customers in Europe and abroad” and began with the awards ceremony for the coveted NEOCOM awards. One went to IKEA Germany GmbH for their catalog 2015. The so-called “bookbook” is their main marketing tool and cleverly being orchestrated in all relevant channels. Don’t miss the video “Experience the power of a bookbook”:

Continue reading “Shopping Without Borders – A Recap of This Year’s NEOCOM” »

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Cédric Deniau to be new CTO at crealytics

We welcome Cédric Deniau as our new Chief Technology Officer. He is responsible for the further development of the semantic pay-per-click advertising technology camato, which has been officially available since September 2012. Furthermore, he will carry on the expansion and professionalisation of the 24-person IT department in both Berlin and Passau.

Cédric Deniau

Born in France, Cédric Deniau has more than 15 years experience in the areas of software development and Internet technology, as well as in leading cross-functional teams. The majority of his career has been spent in the U.S.A., where he was, among other things, Director of Engineering for MyPlay.com and WagerWorks.Inc, and CTO and Executive VP Product for eMusic.com. In 2010, Deniau moved to Berlin and joined freenet digital GmbH (formerly Jesta Digital GmbH), where he has worked as Senior Vice-President of Product Operations.

“Cédric combines exceptional abilities in the areas of technology, product development and management. He has proven again and again in a multitude of positions that he can successfully lead young teams in a flexible environment, and move products forward decisively,” says Andreas Reiffen, our founder and managing director.

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{Keyword: Keyword} versus {Keyword: Default text} and its influence on the quality score

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Keyword insertion is a controversial and frequently discussed topic. Google introduced the feature to allow its users to dynamically update their ad texts with the keyword that is used to target the ad. If, for example, the keyword “golf shoes” is triggered by a customer’s search, keyword insertion allows you to use “golf shoes” in your ad text, e.g. in the headline, to emphasise the relevance of your ad.

But then again, ads with keyword insertion tend to not read so well, especially if the plain keyword is used as insertion text inside the brackets. A default text – without the actual keyword – might provide relief and be the better solution. But does it impact the quality score if you use a default text instead of the keyword? Let’s put things to the test!

Continue reading “{Keyword: Keyword} versus {Keyword: Default text} and its influence on the quality score” »