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What’s new in Bing Ads this July?

Bing Ads

One could say that silly season has reached Bing Ads as well. This month there are ‘only’ three new features which I’m briefly going to summarize for you.

Create insertion orders online

If you are using invoice billing for your Bing account, you can create an insertion order in Bing Ads to pay your bill.

BA_Conc_IO_Workflow

Source: Bing Ads

From now on you can create and manage your insertion order completely online. All insertion orders will be processed quickly and automatically and there is no more emailing, faxing, or waiting.

New bid estimates

The ad position is determined by many factors such as bid, relevance or CTR. Bing made it easier for advertisers to get their ads in the best positions.

BA_Conc_AdPosition

Source: Bing Ads

From now on, there are three new columns on the keywords tab. These columns will give advertisers an estimate of the bid needed to get their ads displayed on the mainline, best position and first page of search results. But attention: the estimates do not guarantee the predicted ad position.

More help with displaying your ads

Your ads might be eligible for display, but sometimes there are certain indicators that they won’t perform well. Therefore, Bing Ads added two new delivery statuses: “Low quality score,” which indicates that your ads might not display as often as desired due to a low quality score, and “Low supply”, which tells you that this particular keyword is not searched for often and impressions might be low.

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Product Listing Ads now with product ratings

Shoppers on Amazon love them: product ratings. They are one of the most important influencers on shoppers because people tend to trust other people’s opinion on products. That’s why a lot of retailers implement product ratings within their websites as well.

Yesterday, Google announced that Product Listing Ads, i.e. ads with product information like product image, price or retailer, will now also show product ratings on google.com and google.com/shopping.

Product Ratings PLA

Source: Inside AdWords

Right now, only shoppers in the U.S.A. will see these 5-star ratings. The rating system represents aggregated rating and review data for the product, compiled from multiple sources including merchants, third-party aggregators, editorial sites and users.

How can I use product ratings?

First of all, you need to be a merchant targeting the United States. And you need to share all of your product review content with Google, either directly or through an approved third-party aggregator. From late July until October Google will show product ratings where there is data available. After that period, merchants need to choose to share reviews to be shown.

How can I share my review content?

To use product ratings you need to submit your content by completing Google’s product ratings form. Attention: due to high inquiry volumes in the beginning it might take some time until your inquiry will be addressed. As most of the times, Google will open up product ratings to merchants outside the U.S. in the future.

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How to organize your PPC team more effectively – focus on one task per day!

On task per day

Welcome back to our series on how to improve the organization of your PPC team.

  1. Trust your team
  2. Focus on one task per day
  3. How to plan your work
  4. Structure your meetings

In the first part, I talked a bit about why overseeing everything and everybody as well as doing half the work yourself might not be the best way to create a productive workplace for you and your employees.

Now that we have the basics out of the way, I want to dig a little bit deeper into how my team works and share our secret philosophy on focus tasks with you.

Continue reading “How to organize your PPC team more effectively – focus on one task per day!” »

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Google introduces dynamic sitelinks to AdWords

Dynamic Sitelinks

©Google

For quite some time now, you can use ad extensions like seller ratings, reviews, locations, app extensions or sitelinks in Google AdWords to drive clicks and CTR. Some of them are generated automatically, some are not. Especially sitelinks are an popular extension. They come in addition to the main landing page and, by showing links to specific pages on your website, help you to send customers to important pages with just one click.

Regular Sitelinks

Regular sitelinks

Yesterday, Google introduced dynamic sitelinks. Just like seller ratings or customer reviews, dynamic sitelinks will be generated automatically. However, Google itself states that it is “important to continue adding and optimizing sitelinks because impression share for dynamic sitelinks will be low.” Regular, manually created, sitelinks will always show first, except the dynamic sitelinks perform better. Although this will save you time and simplify AdWords campaign management, I don’t think that dynamic sitelinks will come out on top. Other than seller ratings, sitelinks need quite some work in order to be linked to the right landing page. Otherwise user experience will be bad and sales will decrease.

The global rollout of dynamic sitelinks already began. What’s also interesting is the fact that clicks on dynamic sitelinks are free (you’ll still be charged for clicks on the headline of your ad and other ad extensions) and can be disabled.

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Dynamic Search Ads – helpful or a pain in the neck?

dynamic search ads

©Google

Dynamic Search Ads (DSAs): one of the most debated subjects among PPC experts. Are they really helpful or rather a pain in the neck? The way people are searching online is continuously evolving and Dynamic Search Ads, if created and managed correctly, turn out to be a powerful tool to enhance your account. At the same time they can also produce a lot of irrelevant traffic and unwished costs. Let’s see why!

Continue reading “Dynamic Search Ads – helpful or a pain in the neck?” »

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German court rules: shipping costs have to be displayed within Shopping ads

Google Shopping

The district court Hamburg has ruled that ads on Google Shopping are violating the price regulation in Germany if they don’t display the exact shipping costs. A mouse-over won’t do!

Google already sent out warnings to its advertisers to respect the court’s decision in order to not cause any legal issues. As long as you are promoting 100% free shipping, you’ll be fine.

Upon request, Google states:

“We’ve got the issue on our radar. Our product team is currently analysing solutions that enable advertisers in Germany to publish ads that are consistent with the higher requirements made by the district court Hamburg. We’ll inform you about possible changes in the next weeks.”

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Free app for AdWords Express

About three years ago Google introduced AdWords Express to help smaller businesses to advertise online on Google without all the effort big advertisers have.

As Google states, “nearly 74% of small business owners use mobile devices to help manage their business.” To make it even easier for them to create new and manage existing ads, Google developed a free app for Android and iOS users (unfortunately only in the U.S.). Using the app you can access all features of AdWords Express.


Advertisers can now also choose exactly where to promote their business. They can select their zip code, city, state or others around the country (currently in English-speaking countries). Whoever sees their ad on a mobile device can get driving directions, call them, or visit their website in one tap.

AdWords Express also uses the broad match behaviour. When an advertiser selects its business category, AdWords Express makes sure that customers searching for related topics see their ad. Also, products and services that are mentioned on your website can now be added by AdWords Express as keywords if they are related to your ad. Last but not least, Google has added more negative keywords to exclude unwanted searches.

Did you ever use AdWords Express? Share your experiences with us in the comment section!

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New series: how to organize your PPC team more effectively!

Organize your PPC team

A well-organized team is both a productive and a happy team. But how do you find the right structure for your team? There are almost as many organizational processes & philosophies out there as there are drops of water in the ocean and if you are swimming through them right now, lost and in dire need of a guiding hand, I have a few pointers for you.

Here at crealytics with our camato premium plus solution, we help customers every day to set up and expand their PPC campaigns and grow successfully. We have four teams just in this area and I lead one of these. So I have a bit of experience organizing a PPC team that I’d like to share with you in a short guide, or rather a few guidelines, that help me and my team stay on track. Not everything will work for you too but I hope that you can take something from them and test them out for yourself. Remember that we all work in performance marketing? Test it. Gather data. Optimize. Start again.

Continue reading “New series: how to organize your PPC team more effectively!” »

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Google updates AdWords Editor and Shopping feed specifications

adwords editorAbout 10 months ago, Google introduced Shopping campaigns to the PPC crowd. You all should know about Shopping campaigns by now, but just to remind you: Shopping campaigns display Product Listing Ads on Google Search, on Google search partner websites, and on Google Shopping using a product feed in your Google Merchant Center. They’ll replace the regular PLA campaign type by late August 2014.

New version of AdWords Editor
In the course of the development of Google Shopping, there has been an update to the well-known AdWords Editor.

Version 10.5 now includes Shopping campaign management. Advertisers can “view and update Shopping campaign settings, but campaigns and ad groups can only be created in the AdWords frontend. If you copy or import a Shopping campaign to AdWords Editor, it will be duplicated as a Search Only campaign, without product groups.”

Speaking of product groups (or product partitions or shopping criteria), you can now:

  • Download from or upload product groups to the AdWords frontend.
  • Bulk edit product group bids and destination URLs.
  • Switch a product group between Biddable and Excluded.
  • Import changes to existing product groups with XML/CSV or export to XML/CSV/HTML.

Product groups are available under Targeting within a selected Shopping campaign. But consider: you are not able to create, delete, or pause product groups within AdWords Editor.

New product feed specifications
A couple of weeks ago, Google also announced an update to the feed specifications for Google Shopping to offer more flexibility when organising product data and more possibilities to address potential customers.

Here’s what they changed:

  • Links to landing pages for mobile devices have to be provided separately, so users are routed correctly.
  • Merchant-defined product bundles, e.g. a camera with a lens and a case, have to be labeled as such (in bundle).
  • New attributes for apparel now allow a more detailed description of your fashion products.
  • The attribute for the availability of an article is being simplified by merging ‘in stock’ with ‘available for order’ and removing ‘available for order’, as well as offering an ‘availability date’ attribute.
  • There will be mandatory constraints for the number of characters an attribute can consist of in order to display the right product information.

In addition to the new feed specifications, there’ll also be new recommendations to image quality as well as a new content policy for landing pages. The new feed specifications are going to come into effect world wide as from the 30th of September.

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What’s new in Bing Ads this June?

Bing Ads

In April we posted an article about the Google Keyword Planner and its recent upgrades, e.g. the Bid Adjustment, which gives you a preview of how the traffic for one or more keywords or Ad Group is estimated and what change in traffic an adjustment of bids could cause.

Bing Ads now started to roll out its Bid landscape to all markets
This feature also has been announced in April. It’s very similar to the Google feature. Bid landscape shows you how different estimated bids would have affected your impressions and clicks over the previous seven days.

Bid Landscape

For US customers, Bid landscape is also available at the ad group level (standard: keyword level). At the ad group level, you can choose to change all of your keyword bids or you can update only your ad group bid and leave your individual keyword bids unchanged. If you want to know more about Bid landscape, you can click here.

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