Especially in the beginning, advertisers might have a few questions about AdWords and how to form a great foundation for high-quality paid search campaigns.
What can they do to answer these questions? They can surf the web, search on Google, ask experts and read blogs like ours. In addition, they can also use Google’s own Education area within the AdWords Help Center. As an elementary feature of it, the Best Practice Series includes great insights into the following areas:
- Keywords & Targeting
- Process & Productivity
Advertisers will find guides, checklists and videos about various topics such as “Creative That Clicks” or “Shape Up Your Shopping Campaigns”. All these contents are “based on Google’s internal data and vetted by the people that built AdWords.”
We suggest that you, even as a professional, have a look at it. It could be worthwhile.